How To List Puppies Online The Right Way With Homemade Puppies

Val Nocito • November 11, 2025

Helping small, intentional breeders connect with the right families - without losing the heart behind their program.

Listing puppies online should feel like an extension of the care you already put into your breeding program, not like throwing your litter into a crowded marketplace and hoping for the best.



If you are a small, ethical breeder in Pennsylvania, New Jersey, or New York, you probably have two main goals:

  • Find families who truly appreciate how you raise your puppies
  • Protect your time and your reputation while you do it

This is exactly why the Homemade Puppies breeder network exists. It is not just about posting a photo and a price. It is about presenting your program in a way that attracts the right families and makes the process easier on you.


Step 1: Start With Your Story, Not Just Your Puppies

Families are not just shopping for a breed. They are choosing a person they will trust with a very important chapter in their lives.


Before you list your puppies online, make sure your story is clear:

  • How long you have been raising your chosen breeds
  • Why you chose doodles, poodle mixes, cavapoos, or your other breeds
  • How your dogs live in your home and what daily life looks like
  • What matters to you in health, temperament, and placement



On your listing, avoid one sentence breeder bios. Instead, give a short, warm paragraph that helps families feel like they know you.

When you list your puppies online with Homemade Puppies, that story sits beside your litter so families can see the heart behind your program, not just the color and price.

ethical doodle breeder in Pennsylvania holding home-raised puppy

Step 2: Use Photos That Tell The Truth And Build Trust

Online, your photos are your handshake. Clear, honest images will do more for you than any sales language ever could.


Aim for:

  • Natural light, no harsh flash
  • Clean, simple backgrounds without clutter
  • A mix of close ups and full body shots
  • Photos of puppies interacting with people or in a home setting


Include at least:

  • One clear face photo of each puppy
  • One full body photo that shows structure and coat
  • One group photo that shows environment and scale


On your Available Puppies page, these images help families feel confident that your puppies are truly raised in a home, not in hidden conditions. Honest photos do not need to be perfect. They simply need to reflect reality with care.


Step 3: Write Puppy Bios That Go Beyond Color And Gender

Many breeders stop at “female cavapoo, red and white, ready on this date.” That is basic information, but it does not help the right family find the right puppy.


For each puppy, include:

  • A short temperament snapshot
  • Any traits you are already noticing
  • Size expectations and lifestyle match

For example:

  • “Ralphie is a curious, confident mini Bernedoodle who loves people and is first to explore new things.”
  • “Martha May is a tri color cavapoo with a gentle, snuggly personality and an easygoing energy.”



When you list puppies online this way, families can picture how each puppy might fit into their home. It reduces mismatches and sets everyone up for success.

home-raised cavapoo and mini Bernedoodle puppies with clear online listing photos

Step 4: Make Your Health And Policies Clear Up Front

Ethical breeders already do things the right way. Your online listing should reflect that clearly so buyers do not have to guess. According to the American Kennel Club’s Breeder of Merit program, transparency about health testing, puppy care, and placement policies builds long-term trust with families and strengthens your program’s reputation.


Include:

  • Which health testing you do for your breeding dogs
  • What is included in your health guarantee
  • Vaccination and deworming schedule for puppies
  • Spay and neuter expectations
  • What support you offer after puppies go home


When your policies are transparent on the listing, you set a professional tone and discourage poorly matched buyers who are looking for shortcuts.


Step 5: Pre Screen Families Instead Of Answering Every Random Inquiry

Listing puppies online does not mean saying yes to everyone who sends a message. It means giving people an easy way to inquire while you stay in control of the process.


Use a simple application or questionnaire to ask about:

  • Family lifestyle and work schedules
  • Other pets in the home
  • Experience with puppies or particular breeds
  • What they are looking for in temperament and energy level


Through the Homemade Puppies breeder network, you can attract families who are already primed for this kind of thoughtful process. That protects your time and helps you focus on serious, aligned buyers.


Step 6: Offer Support And Training Options From Day One

One of the best ways to stand out online is to show that you care about what happens after the puppy leaves your home.

This is where your relationship with Neshaminy Creek Dog Training can really shine. When families adopt through Homemade Puppies, they can also be connected with NCDT and the Puppy Stay and Train program for a strong start.


You can mention in your listing that:

  • Your puppies are raised with early handling and exposure
  • You encourage or include training support
  • Families have the option to send their puppy for a structured stay and train program before coming home


That kind of collaboration is rare on typical listing sites and it speaks volumes about your commitment to your puppies and your buyers.

puppy starting basic training before going home through Neshaminy Creek Dog Training partnership

Step 7: List Your Puppies Online Where Your Values Are Shared

There is a big difference between a mass listing site and a boutique breeder network that actually understands what you do.

When you list your puppies online with Homemade Puppies, you are not competing with hundreds of low quality or anonymous listings. You are surrounded by other intentional home based breeders who care about health, ethics, and good placement just as much as you do.


You get:

  • A profile that highlights your story
  • Listings that show your puppies clearly and honestly
  • Support from a platform that speaks the language of ethical breeding



All of this helps you reach the right families in PA, NJ, and NY without feeling like you have to shout into the void.


Ready To List Your Puppies Online The Right Way?

If you have been unsure about the best way to list your puppies online, you are not alone. Many great breeders feel uncomfortable with the big box style of puppy sites but still want the benefits of online reach.

Homemade Puppies was built for exactly that gap. It connects great breeders with great families in a way that feels aligned, professional, and sustainable.



You bring the care, the breeding program, and the puppies.

We help you show them to the world the right way.


🐶 Apply to join the Homemade Puppies breeder network
🐾
Browse the Available Puppies page
💛
Learn more about Neshaminy Creek Dog Training and the Puppy Stay and Train program

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